Psychicpet.com was founded by Robert Coshland as a ‘webzine’ back in 1998, a sort of ‘proto-blog’. With a team of writers and no particular mission, it offered an assortment of witty commentary and wry observation to the thousands of visitors who chanced upon it each month. The site was shelved in 2003 for no good reason and then likewise relaunched in 2007.